Consumer Behavior

The consumer decision making process is greatly affected by consumer behavior. The following video has the specific parts of the consumer decision making process:

http://www.youtube.com/watch?v=hpIOWaIzu7Q&feature=fvsr

The primary steps are :
1. Need recognition
2. Information Search
3. Evaluation of Alternatives
4. Purchase
5. Postpurchase Behavior

Each of these steps in making a consumer decision is greatly affected by the general consumer behavior. These behavioral identities may include age, gender, predisposition, lifestyle, culture, friends, etc. Based on past experiences with a product or similar product, what a consumer's friends, family, or peers have to say about a product, or lifestyle factors such as age, culture, or gender, a consumer will change their manner of searching for information, evaluation alternatives, purchase choice, and postpurchase behavior.