- Production Era- This era literally created the products and consumers bought them, as they were the only products available.
Ivory Bar Soap... the original... and only bar soap available!
- Selling Era- The beginning of product differentiation. Companies sold what they thought the consumers needed at the time.
More competition was introduced and products were made to solve
problems in which the companies thought were evident to consumers.
- Consumer Era - Companies began trying to convey they care for their customers by creating relationships.
This ad shows a happy family incorporating Zest into their daily lives - a happy relationship amongst family and product.
- New Era- This newest form of marketing has companies "selling solutions rather than products". This type of marketing makes you think.
This Axe shower gel commercial shows th product selling more than just cleanliness, but also selling sex appeal, attractiveness, and a somewhat ironic "dirtiness".
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