Sometimes marketing deals with marketing something completely intangible, not a product, but a service. Services can be anything from a haircut, oil change, airlight flight, concert experience, massage, cooking classes, to a vacation getaway. Here I have included a video for a destination get away to Las Vegas.
http://www.youtube.com/watch?v=u-_TW2YG6Wc&feature=channel
The marketing for Las Vegas is effective in this video because it exemplifies everything Vegas is by showing the complete opposites, bland, dull, boring places. This opposite marketing technique effectively shows exactly how "what happens here, stays here" in Vegas. This phrase is well-known to most TV-watching individuals. The phrase has been around for a while. This commercial has no need to explain itself by showing the things that could happen there and then stay there. Instead, it leaves it all to the imagination! The Las Vegas commercial is a perfect example of marketing an intangible object. The vacation getaway to Las Vegas isn't a specific product. No specific restaurants, clothing stores, or destination are mentioned within the Las Vegas Commercial. The intangible service is the fact that Las Vegas will benefit as a whole with more tourism there.
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