Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Business- to- business marketing is more specifically the marketing techniques used to promote products and services from one business to another for sale of large quantities of the product or service.
http://www.b2bcomp.com/
The above website is an example of business to business commerce, and business to business marketing. The website is devoted to selling computers and computer supplies to other businesses. They generally sell their products in bulk to accomodate for large business needs. The website is actually set up specifically for registered business entities. Once registered, the user is allowed to surf the website and determine the best deals and products of computers and computer supplies for their own bnusiness needs.
Tuesday, September 29, 2009
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