Target Marketing at its Best!

Target markets are the market segments on which an organization focuses its marketing plan and toward which it directs its marketing efforts. To exemplify this definition, I have found a perfect example of target marketing of a product. There is a specific energy drink called "Go Girl" which I found about a year ago on a Safeway shelf. I immediately was drawn to the energy drink based on the bright pink color. After grabbing the drink, I began my information search. I read the product details only to find out that there were only 5 calories, no sugar, super- citramax (a mild herbal appetite suppresant), and part of the proceeds are donated to breast cancer research. Even the flavor of the drink was named "Beautiful Energy". Everything about this drink is targeted towards women! And more specifically, it is targeted towards women looking to maintain their health, not add extra calories, and promote the health of other women worldwide (by part of the proceeds being donated to breast cancer research).

I have also included the website which includes two other flavors, lots of promotional strategies targeted towards women, and the full detailed nutritional facts of the product. Target marketing at its best: Go Girl Energy Drink. http://www.gogirlenergy.com/