Innovative products are products that are new, previously unthought of, and bring a new benefit to consumers.
While searching for an example of an innovative product on the market, I came across this creative idea for consumers to allow their pets a view of their neighbors' yards, the street around them, or just beyond what they've ever been able to see in their own backyard before.
This product is a window to be put in a fence. I will analyze some of the primary factors of this product:
Core Product: View for your pet
Emobenefits: Better protection in your neighborhood as your pet can ward off introders faster, being an innovating member of the neighborhood
Actual Product: Window in a fence
Augmented Product: delivery and installment
Classification: Specialty product (provides unique benefit to buyer), Innovation (new product), Continous innovation (add window to fence, does not require great strides of new learning)
Tuesday, October 13, 2009
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